Statewide media campaign reminds Montanans to keep fighting COVID-19

Press release

The Department of Public Health and Human Services has launched a statewide media campaign to remind Montanans to continue taking the right steps to fight the spread of COVID-19, especially as the state opens up.

The campaign, titled “Protect Public Health in the 406,” consists of television, radio, newspaper, digital and social media ads emphasizing personal responsibility and the behaviors needed to minimize transmission of the virus. There will also be signage on gas pumps and in gas stations and pharmacies. The ads feature simple icons to illustrate important safety messages, including:

Keep Fighting COVID-19 by: Wash Hands/Use Hand Sanitizer, Don’t Touch Your Face, Cover Coughs & Sneezes, Keep Social Distancing (at least 6 ft. apart) and Wear a Mask (when social distancing is not possible).

If You Feel Sick: Stay Home, Call Your Medical Provider, and Quarantine as Instructed.

“Montanans have done an excellent job so far,” said DPHHS Director Sheila Hogan. “That’s why we have the lowest number of positive cases of any state in the country. But we can’t get complacent and we have to continue to be vigilant by taking the necessary steps to slow the virus. These PSAs will help keep safety precautions in the forefront as we return to work, travel and other activities.”

The public health campaign — which runs through the end of the year — can also be easily updated if guidelines change or new information needs to be communicated to the public.

“The campaign shows our appreciation for the timely actions Montanans are taking to fight COVID-19 and to protect our families, friends and neighbors,” Hogan said. “We can’t let our guard down, and I think Montanans get that.”

The TV PSAs can be viewed at: https://www.youtube.com/watch?v=VxrFrzYD1lU and https://www.youtube.com/watch?v=0DFoIX7Nv2Q .

For the latest information on COVID-19 in Montana, visit http://dphhs.mt.gov or go to http://covid19.mt.gov. Questions related to COVID-19 can also be emailed to [email protected] or by calling 1-888-333-0461.